“Online Now” Campaign

My Role: Design Lead / Concept, Paid Media Ad and Email Designer / Video Creator.

Creative Brief: Convert current PCNA customers engaging directly to adopt website functionality​. Deploy targeted, personalized online engagement journey through ABM marketing campaign​. Target customers who forgot login information. Convert simple and convenient customer engagements to PCNA.com (track order, check inventory.)​

Deliverables: ABM Drip Email Campaign, Landing Page, Webinar, Paid Media Ads (image and video).