“Online Now” Campaign
My Role: Design Lead / Concept, Paid Media Ad and Email Designer / Copywriter / Video Creator.
Creative Brief: Convert current PCNA customers engaging directly to adopt website functionality. Deploy targeted, personalized online engagement journey through ABM marketing campaign. Target customers who forgot login information. Convert simple and convenient customer engagements to PCNA.com (track order, check inventory.)
Deliverables: ABM Drip Email Campaign, Landing Page, Webinar, Paid Media Ads (image and video).
Here’s a social video I made for the campaign. Below is the creative journey that I designed with the team.
Look & Feel
The research from our survey showed the targeted tier customers want two things: 1. To make their jobs easier, and 2. To save time. The concept I created was designed to highlight new and improved features of the site. This was executed by using only certain parts of the UX designs/visuals instead of showing an entire webpage or journey. Now, rather than calling an internal rep or emailing their field sales rep, they can track their orders online as easy as ordering a pizza. Order a sample with the click of a button. Showing parts of the experience of the website shows ease, saves time, and ultimately saves money.
Paid Media Ads
Email Campaign
When possible we used gifs to show motion in features from the website and generate engagement.
Landing Page
I worked with our Senior Web Designer to maintain the look and feel of the campaign on the landing page.
The Webinar
Leadership wanted us to host a webinar with the customers targeted with this campaign to show the new and improved features of the website. I developed a look and feel for all PCNA webinars using illustrations. This one shows distributor partnership and it’s formatted in the colors of the campaign. Leveraging the graphics from the website to keep a consistent customer journey.
