Leeds built to brand
My Role:
Art Direction, Graphic Designer & Copywriter
About:
This is a reactivation campaign for Leeds, a promotional products supplier and division of PCNA. I had a real Peggy Olsen moment when the team picked my tagline for the campaign, “Built to Brand”. My creative director built the lockup and I designed a look and feel using. stellar imagery from retail brand partners showcasing the high-quality product offering. Paid media ads, a targeted email campaign, and web banners drove the creative for this campaign.
Result:
