Mikan Beauty
About
“Mikan” is the Japanese translation for tangerine. I wanted to create visual guidelines for a beauty brand with expressive display typography mixed with a warm color palette.
Who says sustainability needs to be soft? This identity is bold and young, with oranges and pinks harkening to the peak of summer. High contrast lighting with skin as the main focus. Product names play off of the citrus theme.
Role: Creative & Art Direction
Creative Credits
Typeface
Wordmark - Pilowlava Regular
Headlines - Neutro Bold
Body Copy - Futura
Photography
Cristiano Silva, DS Stories, Karolina Grabow, Kristina Polianskaia,Violeta Neamtu, Sound On, Charlotte Candillier.
Mock-Ups
Graphic Pie
Mr. Mockup