Fall/Winter Apparel Catalog
About
Polyconcept North America’s Apparel catalog for Fall/Winter 2023. I concepted and developed the look and feel for the book, and designed the final layouts and product pages.
Role: Lead Designer, Art Direction
The Mood:
Outdoor adventures, cozy fabrics, warm and cool colors, layouts playing with framing, a serif typeface, outlines to highlight on-model shots. A color palette that shows the inline fabrics, retail brands, and classic fall hues. Lifestyle & on-model shots as much as possible to show human connection.
The Color
As you flip through the spreads, the color story shows the natural change in seasons. From the end-of-summer deep greens of our brand partners, to the warm colors of fall, to the cool colors of winter. Using the colors from the original moldboard, I paired them with outdoor image to frame the beginning products on each apparel category.
The Spreads
Page layouts are designed to give more room to each piece for easy viewing. Showcasing new styles, popular knit jackets, fleece, & outerwear – all clickable to men's and women's’ product pages.
