Apparel Catalog
My Role:
Art Direction & Lead Design
About
Polyconcept North America’s Apparel catalog for Fall/Winter 2023. I concepted and developed the look and feel for the book, and designed the final layouts and product pages.
The Mood:
Outdoor adventures, cozy fabrics,
warm and cool colors, layouts playing with framing, a serif typeface, outlines to highlight on-model shots. A color palette that shows the inline fabrics, retail brands, and classic fall hues. Lifestyle & on-model shots as much as possible to show human connection.
The Color
As you flip through the spreads, the color story shows the natural change in seasons. From the end-of-summer deep greens, to the warm colors of fall, to the cool colors of winter. Using the colors from the original moldboard, I paired them with outdoor image to frame the beginning products on each apparel category.
