Hydro Flask® In Stock

My Role: Lead Designer / Art Direction

Creative Brief: PCNA had announced the launch of Hydro Flask® previously, and unexpectedly inventory arrived early. This was a reactive campaign to give distributor partners viability to the early inventory arrival. Leadership asked to feature all of the available styles when possible, as not all style colors arrived.

Deliverables: Web banners, Email, Social Graphics, Social Video, and Email Signature Graphics

Assets: 360 photography of item, in-house standard image photography

Initial Concept

We were unable to use imagery from the brand because there was no time for brand approval. So I leveraged our in-house photography and custom art as backgrounds. The images of the drink ware were decorated with logos I created that were approved by Hydro Flask®.

Web Deliverables

Email

Social Media