Holiday Campaign (PCNA)
My Role: Lead Designer, Art Direction
Creative Brief: Champion digital campaign as value proposition for partnering with PCNA. Communicate that standard lead times and order capabilities are at full capacity and ready for Q4 partnership.
Deliverables: Homepage design takeover, Dynamic product grouping banner, social media graphics & videos, Email.
Assets: Footage from multiple shoots and videos we can leverage for this quick-turn reaction campaign.
Here’s a video I created from the final campaign, below is the creative journey to how we got there.
Initial Concept
After the brainstorm, we wanted to present two options to leadership; one from our point of view, and the other from a distributor point of view.
Option One:
We called this campaign “We’re Ready”, and it’s the copy I used on the mock-ups I brought to the brainstorm. A simple clear message, we’re ready to fulfill those holiday orders. This is from the perspective of PCNA.
Option Two:
We called this campaign “It’s GO Time”. As we were brainstorming we connected that whatever B2B perspective we showcased - all parties were thinking about timing for end of year. We wanted to leverage a sense of urgency and also showcase different categories of product. This concept I created would have the homepage header slide with a clock of product, animated. It was also utilizing a color palette that was meant to perform an ask of leadership — which was adding a “stop light” green, yellow, red, addition to the campaign. I didn’t want to show that literally, so I developed a solution in the way we showed holiday colors.
Mockups Of Homepage Options
The Verdict
Leadership chose the “We’re Ready” Option
Deep Inventory Product Grouping Banner
Social Media Videos
Below are social media videos I created using a lot of different previous shoots and video content we had on file.